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ST. LOUIS, MO, (SLFP.com), July 5, 2012 - The St. Louis Cardinals and the Cordish Companies recently announced that they have reached a licensing and sponsorship agreement with Anheuser-Busch to participate in the $100 million first phase of Ballpark Village.
The Missouri Downtown Economic Stimulus Authority (MoDESA) held a public meeting, July 5, at SLDC, on the Ballpark Village Development Plan and Project. An overview of the plan, cost benefit analysis and economic feasibility analysis was presented.
MoDESA gave approval for the project, which now moves forward to the Board of Aldermen, July 13. If approved by the Alderman, the project will then move to the State for final approval.
The new venue will join Cardinals Nation and the St. Louis Live! Entertainment Plaza as one of the first three anchors of Ballpark Village phase 1, providing the world's largest brewer the opportunity to showcase its local history as well as the global reach of its brands.
"Our investment in Ballpark Village is the next chapter in a long and storied history between Anheuser-Busch, the Cardinals, and the city of St. Louis," said Luiz Edmond, North American President, Anheuser-Busch InBev. "Not only will Ballpark Village enhance the way St. Louisans enjoy their city, but it will be the first impression many visitors get of downtown. We're proud to help bring this vision to life."
The venue will include a restaurant that will feature authentic German-inspired cuisine, more than 100 national and international beers on tap and live music on a nightly basis, a lush outdoor beer garden and a stunning rooftop deck with prime views into Busch Stadium.
"We are excited to have Anheuser-Busch join the Cardinals and the Cordish Companies as an anchor partner in the first phase of Ballpark Village," said Bill DeWitt III, President of the Cardinals. "Anheuser-Busch has always been a great partner of the Cardinals and their commitment to this project will strengthen an already-great corporate relationship.
The first phase of Ballpark Village will also be anchored by a first-of-its-kind Cardinals venue to be called "Cardinals Nation," an area totaling more than 30,000 square feet and spanning three levels to include a two-story restaurant, a Cardinals Hall of Fame and Museum, and a 300-plus seat rooftop deck with spectacular views of the game across Clark Street.
With several Live! locations across the country from Los Angeles to Kansas City, Philadelphia, these Cordish-developed districts host more than 150 events per year on average and attract between 4.5 and 9 million visitors annually to the cities in which they operate.
"Anheuser-Busch and the Cardinals are not only two of the most recognizable brands in the world, they are also both St. Louis institutions," said David S. Cordish, Chairman of the Cordish Companies. "Their involvement makes Ballpark Village one of the most exciting projects in the country, while also ensuring that it is built on a successful foundation that is uniquely St. Louis."
The construction of the approximately $100 million first phase of Ballpark Village is expected to get under way later this year following a public approval process and will include the development of more than 100,000 square feet of retail and entertainment space on two plus blocks along Clark Street just north of Busch Stadium.
The first phase will also include improvements to the streets, sidewalks, utilities and infrastructure on the entire ten-acre site to support the future phases of the project and will create more than 1,000 construction jobs and more than 500 permanent jobs.
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