American Way's 'Spotlight St. Louis' Puts Laser Focus on Place We Call Home
American Way's 'Spotlight St. Louis'
Carsten Morgan, vp of special projects for Ink Global, which publishes American Way, provided a preview of Spotlight St. Louis during the presentation, Monday, February 27, in the Ferrara Theatre at The Dome.
Editors found a St. Louis that has a strong future, one made up of innovators, thought leaders, job creators, dreamers and doers," said Maggie Crane, communications director for City of St. Louis.
by Bob Moore, SLFP.com
ST. LOUIS, MO, (SLFP.com), February 28, 2017 - Explore St. Louis and the St. Louis Economic Development Partnership joined representatives of American Way Magazine in the Ferrara Theatre at the Dome to preview the March 2017 edition that contains a 32-page special section on St. Louis.
Carsten Morgan, vp of special projects of Ink Global, which publishes American Way, stated "American Airlines is the worlds largest airline, flying over 6700 flights per day to 350 destinations in 50 different countries. The value of Spotlight St. Louis is not in a 32-page story however or the 16 million plus passengers that are flying the airline, it's in the quality of the readership.
He noted that 100 percent of its readers are active travelers. American Way boasts the second highest household income amongst all print titles in the nation.
"These are the people that eat at your restaurants, shop at your stores and stay at your hotels. The true impact is not in the affluence, but in the influence," Carsten continued, adding the impact is greater than WSJ, Fortune, Forbes, Business Week, the Economist and Inc.
"Our readers make the decisions to invest in your community, relocate their business here and procure their next meeting. That goes to the core of what Spotlight St. Louis is all about," concluded Carsten.
Speaking to the audience earlier, Maggie Crane, director of communication, City of St. Louis, provided another boost for St. Louis. "We are making an impact, not only in the City of St. Louis, but across our region."
"The American Way excites even the most avid St. Louisan, like myself and for those of us who know our region inside and out, it reminds us to be a tourist in our own town, even offering us these 'build your own tours": for the historian, family, music buff or arts enthusiast," said Crane.
She proudly noted that "American Way put a laser focus on the place that I love and call home and am privileged enough to work."
Too often us St. Louisans are too self-deprecating, so thank you for helping us to remember to give ourselves credit we deserve when it comes to the arts. We have one of the best music scenes in the world; extraordinary museums and we exert disproportionate cultural influence across our nation.
The Spotlight included CityArchRiver, Ballpark Village, the National Blues Museum, Cortex, plus world class universities, and nationally recognized brands and companies.
"American Way took a peek into the living room of our region, downtown - home to the Arch, Cardinals, Blues," said Crane, adding "and perhaps a major league soccer team in metro expansion in the very near future."
Well-known sportscaster Joe Buck gave his unique take on what makes St. Louis a special place and how the Cardinals have made such an impact on the local community.
Editors profiled St. Louis as having a strong future, one made up of innovators, thought leaders, job creators, dreamers and doers. The special insert, sponsored by Explore St. Louis and St. Louis Economic Development Partnership, highlighted industrial organization and initiatives that connect St. Louis to the world, including plant science, health science, technology, academia and logistics. Interviews with CEOs of local companies and St. Louis County Executive Steve Stenger.
A timeline offered a capsule of projects underway and being planned for the future of the St. Louis region with renderings of Kiener Plaza, Cortex and the possible MLS stadium.
"Something else stood out for me. American Way does not distinguish between the City of St. Louis and Chesterfield, between Clayton and Florissant. It focuses on St. Louis as a region, as it well should," Crane said enthusiastically.
"Mayor Slay is very proud to have been our mayor for the past sixteen years, dedicated to progress across our region and many accomplishments that will be highlighted here."
"He is also proud to be among this group of individuals as well as those highlighted in American Way who are investing in and creating an even better St. Louis, no matter which part you call home," stated Crane.
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