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Saint Louis Science Center Has a New Look
James S. McDonnell Planetarium in Forest Park connects to the Saint Louis Science Center, located at 5050 Oakland Ave, via a walkway over I-64.
ST. LOUIS, MO, (SLFP.com), September 5, 2018 -The Saint Louis Science Center has introduced its new brand, including a new logo, tagline and colors, as well as an update look and feel. The organization launched this effort with a fully redesigned website, new building signage, updated employee
uniforms and much more. This introduction comes after a more than one year process to redefine and reimagine the organization.
"The Saint Louis Science Center is proud of having been a longtime St. Louis treasure. As we continue to evolve over time, it is crucial to make certain that our brand identity, promise and narrative continue to keep our organization fresh and relevant to guests, community and the larger science and museum communities," said Ann Balsamo, chief marketing and communications officer at the Saint Louis Science Center. "This helps to focus our endeavors to
ensure we are continuing to accomplish our mission 'to ignite and sustain lifelong science and technology learning.'"
The more than 30-year old institution launched the rebranding process in June 2017 by hiring St. Louis branding firm Atomicdust. "The process included examining who we are, what we aspire to be and what the region wants and needs from us. This process aligned with a Community Engagement Study we completed with the American Alliance of Museums (AAM) about how we relate to and engage with our community," Balsamo added.
Named a Smithsonian Institution Affiliate in 2016, the Saint Louis Science Center features more than 700 interactive exhibits, as well as a five-story OMNIMAX® Theater, Boeing Hall and the James S. McDonnell Planetarium. For more information about the Saint Louis Science Center, please visit slsc.org.
The St. Louis Science Center is located just south of Forest Park. The facility is connected to the James S. McDonnell Planetarium in Forest Park via a walkway across Highway 64. Visitors can enjoy numerous interactive exhibits and educational programs in a space station environment.
Boeing Hall, a new 13,000-square-foot exhibition addition to the Saint Louis Science Center, provides a needed venue to better accommodate traveling exhibitions, and provide space to house unique educational activities on a distinctive, green rooftop terrace.
Visitors will experience the simulation of a space launch as they are transported via the 'StarShuttle' (elevator) to the facility's two upper levels, collectively called the Boeing Space Station. In the SkyBay, over 9,000 twinkling stars and glowing planets can be seen slowly moving across the new 80 sq. ft. dome.
Monday - Thursday & Saturday from 9:30 a.m. to 4:30 p.m
Friday, 9:30 a.m. to 9:30 p.m.
(Planetarium closes at 4:30 p.m. on Friday)
Sunday, 11:30 a.m. to 4:30 p.m.
There is no admission fee to the Science Center. However, there is a nominal charge for shows in the OMNIMAX® Theater, the Planetarium and some traveling exhibitions in the Exploradome. For more information, call 314-289-4400 or 1-800-456-7572.
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